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L.L. Bean: The Man and His Company

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L.L. Bean: The Man and His Company

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L.L. Bean: The Man and His Company

L.L. BEAN: THE MAN AND HIS COMPANY, by James Witherell, tells the story of L. L. Bean and how he developed his famous boot and started the mail-order company that would change the sleepy town of Freeport, Maine, into a huge outdoor mall. The story begins with the Bean family, young Leon Leonwood Bean’s love of the outdoors, his first forays into sales (soap, men’s clothing), and then his development of the boot and the beginnings of an outdoors outfitting company that ran on a card file system and resisted change. The story of L.L. Bean, Inc.’s phenomenal growth under grandson Leon Gorman is replete with Preppies, MBAs, infighting, and even parodies of a company that would eventually get its own Zip Code.

ISBN: 978-0-88448-329-8 Categories: , ,
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L.L. BEAN: THE MAN AND HIS COMPANY, by James Witherell, tells the story of L. L. Bean and how he developed his famous boot and started the mail-order company that would change the sleepy town of Freeport, Maine, into a huge outdoor mall. The story begins with the Bean family, young Leon Leonwood Bean’s love of the outdoors, his first forays into sales (soap, men’s clothing), and then his development of the boot and the beginnings of an outdoors outfitting company that ran on a card file system and resisted change. The story of L.L. Bean, Inc.’s phenomenal growth under grandson Leon Gorman is replete with Preppies, MBAs, infighting, and even parodies of a company that would eventually get its own Zip Code.

Reviews:

“… This Witherell guy is a worker, and the result ranks as a complete story for someone like me who personally knew many of the people mentioned in the book… Despite all the information through the book, Witherell kept a lively pace and never bored me. And if you don’t believe that claim about boredom, I couldn’t put the book down during the third game of the Boston Celtic and Miami Heat playoff series! … If you love Bean’s, this book is a must.” -Ken Allen, The Maine Sportsman

“… expertly blends personal anecdotes and excerpts from L.L.’s personal letters with the nuts and bolts of the company’s growth and development, culminating with a captivating profile of the retail mail-order behemoth as it operates today.” -Maine Magazine

“The most successful businessmen don’t flourish by climbing to the top of existing markets, they create a market all their own.L.L. BEAN: THE MAN AND HIS COMPANY is a biography of the man who created the mail-order business and earned his own piece of immortality in the process. From the development of a boot, his business quickly grew into something greater, forming a model of influence that can still be felt within juggernauts such as Amazon.com. L.L. BEAN: THE MAN AND HIS COMPANY is a fascinating look at one of the men who took business in a great step forward. Highly recommended.” -The Midwest Book Review

“L.L. BEAN: THE MAN AND HIS COMPANY is carefully researched (hitting many sources unexamined previously), and is great fun to read. It takes readers on a tour from the founding of the Bean family on American shores, to L. L., and from the company’s rise under grandson Leon Gorman to present-day operations under president and CEO Chris McCormick…. Witherell proves to be good at exploring Bean’s camps, L. L. as an outdoorsman and a businessman (with his strengths and later lack of interest in the future). He also provides insight into Gorman’s ability to understand these strength and weaknesses, and his canny development of a million-dollar static company into an international force. If you don’t know Beans, you can claim to after reading this first-rate book.” -William David Barry, Maine Sunday Telegram

About the Author:

Jim Witherell is a master Maine Guide and the creator of hiking maps for Acadia National Park and Baxter State Park. Also an avid cyclist, he is the author of Bicycle History (McGann) and working on a book about the Tour de France.

Additional Information

Weight 2.1 lbs
Dimensions 6 x 9.00 x 3.81 in
Pages

576

ISBN

978-0-88448-329-8

Format

Paperback

Author

James L. Witherell

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